KCOU 88.1 FM is the student radio station at the University of Missouri. As the General Manager of KCOU, I oversaw the marketing strategy and planning of the F88 music festival in 2023.  This social media marketing campaign targeted music-loving  college aged students and members of the broader community. The copy aimed to appeal to a conversational, yet playful tone a young audience would trust for a fun social event. The following Instagram content successfully marketed the F88 music festival after a 3- year hiatus.